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HORRY COUNTY FIRE & RESCUE

I conceptualized and directed a +$400,000, 8-week campaign aimed at volunteer recruitment for Horry County Fire & Rescue by collaborating with account executives, copywriters at TRIO. The campaign included a website, billboards, bus wraps, digital and print ads. 

 

The campaign landing page received 5,800+ visitors within just two months resulting in more than 200 online applications.