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Along with the support of my Rawle Murdy team, I worked to rebrand the city of arts and innovation, Wintson-Salem, NC. The core messaging, "Look Forward, Travel Back," speaks to the two distinct experiences visitors can have in one destination: stepping back into the past and getting a glimpse into the future. Our goal was to showcase Winston-Salem as a place where businesses, institutions, residents, and visitors alike are inspired to move forward, while still cherishing and celebrating the past. To bring the brand to life, I designed the logo, directed photo and video shoots along with designing print and digital collateral.